PortfolioDive editorial guide · Review official vendor requirements before scheduling an exam or purchasing any training.
Choose a customer group
Focus on a type of client you understand, such as local service businesses. Build an example site that demonstrates what you can deliver.
Create a specific offer
Instead of selling “web design,” describe an outcome: a mobile-friendly service website with clear contact forms, basic SEO and an easy update process.
Prospect with respect
Research businesses individually, note a relevant improvement, and send a short helpful message. Avoid spam or misleading guarantees.
Deliver professionally
Use a written scope, payment schedule, revision limits, accessibility checks and a post-launch handoff. Ask satisfied clients for permission to show the work.
Keep your learning plan focused: choose one milestone, build a small practical example, and document what you have learned.